FP MOVEMENT

FP Movement approached us to relaunch their “Stand Out, Never Still” campaign for 2025. The brief: position the brand alongside leading names in women’s athletic apparel by grounding it in authentic sport and elevating real athletes. We led the creative from concept to launch, producing a campaign that spotlighted a diverse roster of standout female athletes and sparked a multi-channel conversation that expanded the brand’s audience and cemented its credibility.

To reposition the brand from “stylish workout clothes” to a serious player in the performance-meets-lifestyle space, we created a 360° campaign spanning video and photography. Featuring five standout athletes from five respected sports, the work built credibility where it matters most: with real athletes. The result? Hundreds of strategic assets rolled out seamlessly across global platforms.

INANNA SARKIS | ACTRESS/WRITER/DIRECTOR

SLOANE STEPHENS | PROFESSIONAL TENNIS PLAYER

RYLEE ARNOLD | PROFESSIONAL DANCER

NONAH WALDRON | USC TRACK & FIELD

This became FP Movement’s most impactful campaign to date, generating millions of impressions across multiple platforms and achieving the brand’s highest-ever view count. With a hero commercial, standout out-of-home placements, a three-part Vogue feature, and a suite of social-first assets, FP Movement established itself as a serious contender in a highly saturated and competitive market.