FP Movement approached us to relaunch their “Stand Out, Never Still” campaign for 2025. The brief: position the brand alongside leading names in women’s athletic apparel by grounding it in authentic sport and elevating real athletes. We led the creative from concept to launch, producing a campaign that spotlighted a diverse roster of standout female athletes and sparked a multi-channel conversation that expanded the brand’s audience and cemented its credibility.
Basic.Space — dubbed the “anti-Amazon” — is a curated marketplace where culture, commerce, and design converge. Home to exclusive drops and collaborations from a global roster of artists, designers, and icons, the platform feels equal parts editorial and e-commerce. The challenge? Visibility. The brief was intimidatingly simple: create an introductory launch campaign with the same elegance, sophistication, and quiet confidence that defines the brand.
As part of its ongoing collaboration series, Walmart partnered with Carrots to release the Homegrown collection — a capsule inspired by the streetwear label’s signature “farm-to-table” approach to fashion and design. To connect with the streetwear community in a meaningful way, Walmart enlisted us to concept and produce a stylized campaign lookbook. Embracing the Homegrown aesthetic, we captured the shoot with Anwar and his family at our studio, crafting a visual narrative that felt intimate, grounded, and true to the brand.
To launch the Hornet, Dodge teamed up with rapper Tee Grizzley for a dynamic campaign that included a limited-edition sneaker drop inspired by the car’s striking design. Brought on by Complex, we produced a high-impact commercial featuring the Detroit icon — merging music, speed, and style into a powerful visual statement.
In anticipation of the Lexus TX release, the automaker partnered with model and tastemaker Adonis Bosso for a campaign exploring the vehicle’s place in modern fatherhood. The film blends refined design with practical utility, highlighting how the TX supports everyday connection and meaningful family moments. Through a cinematic lens, we captured the understated beauty of fatherhood in its quiet, in-between moments — with the TX serving as both a setting and a bridge, carrying family, culture, and legacy forward.
To showcase their new EV, Mini Cooper partnered with Billionaire Boys Club — the iconic streetwear brand founded by Pharrell Williams and Nigo. As part of the collaboration, we produced a cinematic commercial along the California coast, highlighting the vehicle’s dynamic performance and thoughtfully updated features.
Hedonistas De La Fe — an artisanal mezcal brand created in partnership with the esteemed Santiago family — sought a striking campaign film to anchor its new brand presence and marketing rollout. Inspired by the brand’s obsessive dedication to craft, we produced a cinematic piece that pays tribute to the jimadors, the land that shapes each batch, and the spirit at the heart of it all.
Longtime collaborator and director Eddie Obrand enlisted Cinedept to lead production on his first self-funded short film — a visually inventive story about an eccentric inventor who repurposes a high-fidelity speaker system into an elaborate device for hairstyling.
Commissioned by Hulu as part of their Huluween series, the short film, starring Rachel Sennott, premiered on the platform before becoming the first Huluween short ever accepted into Sundance. It was later adapted into a full-length feature, which earned critical praise from RogerEbert.com as one of the top horror films of the year.
“Better Than Ya Mama’s” — or BTYM — is a shortform cooking show featuring Chef D, former executive chef of the Washington Commanders, head chef for Barack Obama’s presidential inauguration, and private chef to the Smith family. In each episode, Chef D invites a celebrity guest into his kitchen to share their all-time favorite family recipe. As they swap stories and dive into the dish’s history, Chef D whips up his own remixed version — with the ultimate goal of blowing the original out of the water.
